PRIVACY POLICY

RUNRS-UP PRIVACY POLICY

Last Updated: November, 9 2017

By visiting the website owned or operated by RUNUR-UP Ltd.
("RUNUR-UP," "we," "us" or "our") and
located at the urls www.RUNUR-UP.com, www. RUNUR-UP.com, you agree to accept
the practices described in this privacy policy (the "Privacy
Policy"). If you do not agree to the terms of this Privacy Policy, please
do not use the Site. RUNUR-UP reserves the right to modify this Privacy Policy
at any time, so each time you use the Site, you should check the date of this
Privacy Policy (which appears above) and review any changes that have been made since your last visit to the Site.

We want to develop relationships with our
customers based on respect and integrity. We are aware of the trust and
confidence you demonstrate when you visit the Site and provide us with
information. This Privacy Policy is posted to demonstrate our commitment to
protecting your privacy online.

1. Information Collected By RUNUR-UP. RUNUR-UP
gathers the following types of information:

A. Information You Directly and Voluntarily
Provide to Us: We collect the following types of personal information
(collectively, "Personal Information") that you voluntarily provide
through the Site.

Personal Identifiers. A "Personal
Identifier" is information that can be used to identify and/or contact a
natural person and includes name, postal address, telephone number, email
address, credit card information and paypal account information. Personal
Identifiers are collected when you create a user account, place an order
through the Site, or when you communicate with any of our departments such as
customer service, sales or technical services.
Other Personal Information. "Other Personal Information" is
information combined with Personal Identifiers voluntarily provided by users of
the Site that may include demographic information (for example, gender, age,
marital status, occupation, income, or demographic information pertaining to
the members of a user's household), purchase history or correspondence sent to
us through the Site.

B. Information That We Automatically Collect
From Your Computer: We (or service providers on our behalf) may automatically
collect information from you using "cookies" or "web
beacons". Cookies are small amounts of data that are stored within your
computer's Internet browser and that are accessed and recorded by the websites
that you visit, as well as by the companies that place advertising on websites,
so that they can recognize the same browser navigating online at a later time.
Web beacons are web page elements that can recognize certain types of
information on your computer such as cookies and the time and date of a page
viewed.

Information collected by cookies and web
beacons may include, without limitation:

- the pages you visit within the Site;
- the date and time of your visit to the Site;
- the websites you visit before or after visiting the Site;
- the Internet Protocol (IP) address used to connect your computer to the
Internet;
- your computer and connection information such as your browser type and
version, operating system and platform;
- whether you open and whether you click on any link contained in an email
message that we send you; and/or
- your purchase history.

We may use data gathered automatically from
your computer to help us recognize you as a previous visitor to the Site, to
serve relevant online advertising to you or to analyze trends and statistics to
improve your experience of the Site. You can set -your browser to reject
cookies or to notify you when you are sent a cookie. You can also purchase and
download software that will allow you to visit the Site without providing the
information gathered by cookies. You are welcome to use the Site if you use
such software, but your experience while visiting the Site may not be optimal.

2. Registration

We encourage you to register when shopping at
the Site, however registration is not required to make purchases through the
Site. As part of the registration process, you will be required to provide your
name, postal address, telephone number and e-mail address. You will also be
required to create a password. You must be 13 years of age or older to
register. Registration helps us to provide you with a quick and simple checkout
experience. You acknowledge and agree that you are responsible for maintaining
the confidentiality of your registration information and password. You are
responsible for all use of the Site accessed through it.

3. Third Parties' Use of Web Beacons and Web
Cookies:

The Site may include third-party advertising,
links to other websites, and other content from third-party businesses. These
third-party sites, businesses, and advertisers, or advertising companies
working on their behalf, may use web beacons and cookies to measure the
effectiveness of their ads, personalize or optimize advertising content and to
track users who link from their respective websites to the Site.

We do not have access to or control over web
beacons or cookies that these third parties may use. We are not responsible for
the privacy practices or the content of these third-party websites. You are
encouraged to review the privacy policies of the different websites you visit.

Some third-party advertising companies may
provide a mechanism to opt-out of their technology. For more information about
the opt out process, you may visit the Network Advertising Initiative website,
available at http://www.networkadvertising.org/managing/opt_out.asp.

4. Use of Information Collected By Us. We use
the information described above to process and fulfill any orders you place
through the Site, including to send you emails to confirm your order status and
shipment, to communicate with you and to send you information by email, postal
mail, telephone, text message or other means about our products, services,
contests and promotions (unless you have directed us not to contact you with
promotional communications), or for other purposes as disclosed to you at the
point of information collection. We may also use this information to help us
develop and improve our Site, and to tailor our Site to your interests.

5. Sharing of Information with Third Parties.
We will not rent, sell or otherwise disclose your Personal Information to
unrelated third parties without your consent, except as stated in this Privacy
Policy.

A. Service Providers: We may employ other
companies or individuals ("Service Providers") to provide certain
services to or on behalf of us such as operating and supporting the Site,
fulfilling orders you place through the Site, analyzing data, or performing
marketing or consulting services. These Service Providers will only have access
to the information needed to perform these limited functions on our behalf and
are required to provide your Personal Information with at least the same level
of protection and security as we use on the Site. Such Service Providers are
prohibited from using your Personal Information for any purpose other than the
purpose for which the applicable Service Provider was engaged by us and/or as
stated in this Privacy Policy. Any Service Providers that use data received
from us may only do so in accordance with this Privacy Policy.

B. Payment Companies: If you place an order
through the Site, the information you provide will be transmitted to your
credit card company or Paypal to verify and authorize your purchase.

C. Third Party Marketing Partners: We may
share aggregate information that does not identify you personally with third
party marketing partners that we believe offer products or services that may be
of interest to you. We note that, while the aggregate data we provide will not
identify you personally, in some instances third parties may be able to
"de-anonymize" aggregate data to identify you personally based on
additional information they have about you or that they receive from third
parties. While we do not intend for third parties to de-anonymize the aggregate
data we provide, if you are concerned about potentially being personally
identified by our third party marketing partners you should not use the Site.
We will not share any Personal Information which you have given us with any
such third party marketing partner(s).

D. Shipping Providers: If you make a purchase
through the Site, your name, telephone number and shipping information must be
provided to third party shippers such as UPS, FEDEX and the United States
Postal Service to deliver your purchase.

E. Third Party Transaction-Level Data: If you
visit the Site from a third-party website the third-party website may be able
to access select information from your individual transaction information. In
order to track and credit your transaction the third-party website may give you
a unique code, cookie or graphic which will uniquely identify you. This will
only happen if you link directly from a third party website to the Site. Any
transactions made at the Site while such a code is active will be reported back
to the third party website. We will only report non-Personal Information to
these websites such as the date of the transaction, the product(s) purchased
and the amount spent. We will not report any information to these third party
websites that will allow them to personally identify you. The presence of a
third party navigation bar at the top of any page on the Site is an indication
that the third party website may be able to see your activity on the Site.

F. Law Enforcement and Protection of Users:
To the extent permitted by law, we will disclose Personal Information to
government authorities or third parties pursuant to a legal request, subpoena
or other legal process. We may also use or disclose your information as
permitted by law to perform charge verifications, report or collect debts owed,
fight fraud or protect our rights or property as well as those of our
affiliates or customers. You should be aware that, following disclosure to any
third party, your Personal Information may be accessible by others to the extent
permitted or required by applicable law.

6. Additional Privacy Protections for
Children Using the Internet. The Site is a general audience website and is not
directed to children under the age of 13. We will never knowingly collect
Personal Information from children under the age of 13 without verifiable
parental consent. If you are under the age of 13, please do not provide us with
Personal Information of any kind whatsoever. If we become aware that a user is
under the age of 13 and has submitted Personal Information without verifiable
parental consent, we will remove his or her Personal Information from our
files. We understand that children may not fully understand all of the
provisions of this Privacy Policy or make informed decisions about the choices
that are made available to adult users of the Site. We encourage parents and
guardians to spend time with their children online and to be familiar with the
websites they visit.

7. Security. We use appropriate security
measures to protect against the loss, misuse or alteration of your Personal
Information. All pages within our checkout process and areas containing
Personal Information are secured using SSL (Secure Socket Layer) technology,
which encrypts data between our computer and yours. No computer system is fully
secure, however, and there are inherent risks associated with Internet
transactions. To make sure your Internet browser is using the latest security
features, you may want to download the most recent version of it, which should
have full SSL support.

8. Corrections/Information Removal/Opt-Out.
If your name, e-mail or postal address, telephone number or other Personal
Information changes, you may update, correct or omit the relevant information
by contacting us at legal@ RUNUR-UP.com. In addition, if you no
longer wish to receive promotional communications from us you may opt-out by
emailing us at legal@ RUNUR-UP.com, sending a letter to: 812 Broadway, New
York, NY 10003 Attn.: Customer Service, or by clicking on the unsubscribe link
within any marketing e-mail you receive from us.

9. Contact Information. If you have any
questions or concerns about this Privacy Policy, please e-mail us
at legal@ RUNUR-UP.com or send a letter to: 812 Broadway, New York,
NY 10003.

10. Business Transfer. In the event that RUNUR-UP
is sold, has its assets acquired or transferred, whether voluntarily or
involuntarily, or merges or becomes affiliated with any other division,
individual or entity, any customer information owned or under the control of RUNUR-UP
may be one of the transferred assets. We reserve the right, as part of such
transaction, to transfer or assign the Personal Information and aggregate
information we have collected from users of the Site.

11. Limitations On Liability. IN NO EVENT
WILL RUNUR-UP OR ITS PARENT, AFFILIATES, LICENSEES OR ANY PARTY INVOLVED IN
CREATING, PRODUCING OR DELIVERING THE SITE OR the related PRODUCTS OR SERVICES
BE LIABLE IN ANY MANNER WHATSOEVER FOR ANY INCIDENTAL, CONSEQUENTIAL, INDIRECT,
SPECIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS, USE OR INABILITY TO USE
THE SITE, OR IN CONNECTION WITH ANY FAILURE OR PERFORMANCE, ERROR, OMISSION,
INTERRUPTION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS OR
LINE OR SYSTEM FAILURE (INCLUDING LOSS OF PROFITS, LOSS OF BUSINESS OR DATA,
BUSINESS INTERRUPTION, AND DAMAGES THAT RESULT FROM INACCURACY OF THE
INFORMATION OR INCONVENIENCE, DELAY, OR LOSS OF THE USE OF THE SITE). THE
FOREGOING LIMITATIONS APPLY WHETHER THE ALLEGED LIABILITY IS BASED ON CONTRACT,
TORT, NEGLIGENCE, STRICT LIABILITY OR ANY OTHER BASIS, EVEN IF RUNUR-UP OR ITS
AFFILIATES OR ANY OTHER PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH
DAMAGES.

12. Use of Information Outside of Your
Country of Residence. By using the Site, you hereby consent to the collection,
transfer, storage, processing, and other use of your Personal Information in
the United States. You acknowledge that your Personal Information and other
information may be subject to the privacy and data protection laws and
regulations of the United States, which may not be the same as such laws and
regulations in your country of residence.

13. Governing Law. This Privacy Policy and
any disputes relating hereto are governed by the laws of the State of New York
without regard to principles of conflicts of laws, and by using the Site, you
consent to the exclusive jurisdiction of the state and federal courts in New
York for resolution of any disputes relating to this Privacy Policy and/or the
Site and waive any objection thereto.